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Platform Guide

Managing Product Variants in Storeino Without the Hassle

Last updated: September 2026

Managing Product Variants in Storeino Without the Hassle

Quick answer

Storeino lets you import products with multiple sizes and colors in one file: set the product type to "variable", write the options in a simple format, and Storeino automatically builds the variant matrix with its own price and stock for each variant.

Manually managing a product with dozens of sizes and colors is exhausting for any merchant. Storeino solves this with a smart bulk import that understands variants and builds them for you automatically.

How to set up your import file

Set the "type" column to "variable" for any product with variants, and add one row per variant. Rows sharing the same product name are automatically grouped into a single product.

A simple options format

Write each variant's name as "Product | Option1 | Option2", like "T-shirt | Red | M", and add an "options" column formatted as "color: red, blue; size: S, M, L" — you only need to fill it in on the first row of each product.

Independent price and stock for every variant

Price and stock columns are read per row, so each variant keeps its own price and stock. If you drop the "options" column, Storeino automatically creates a single option from the variant names.

Frequently asked questions

Can I add variants manually without an import file?

Yes, you can add multiple options to any product directly from the dashboard — bulk import is more useful when handling a large number of products at once.

What if I forget the order of the option values?

Make sure the option values are in the same order on every row (for example, always color then size) so each value links to the correct option automatically.

Does each variant get its own SKU?

Yes, you can set an independent SKU for each variant via the variant.* columns in the import file.

Organize your variable products with ease

Import your sizes and colors in one go, with independent price and stock for each variant.

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